Performance shouldn’t require a high fare.
Most men’s products weren’t engineered for real performance or scalp and hair health. And the formulas in barbershops and salons that do work often come with prices that feel out of line. So we designed something better.
The BLVD & CO™ way.
Crafted in Minnesota by a multi-generational family company — beginning with a chemist grandfather. Decades of expertise let us unlock a better approach to delivering salon-grade formulas. No high prices — just integrity, precision, and smarter sourcing.
Engineered for better style.
Unforgettable scents.
What styling pros are saying:
“They smell fantastic — woodsy, manly — and they layer really well.”
“These products have real reworkability. Cheap ones break down or flake, but these stay workable even the next day.”
“They’ve done a hell of a job with these formulas.”
Meet Brett
FOUNDER OF BLVD & CO™
“After years formulating women’s salon products — and being married to a hairstylist myself — I knew how good haircare could be. But most men’s options felt less potent, ineffective, or smelled cheap.
Men deserved better. BLVD & CO. is our answer. Giving men the confidence to show up at their best. High performance grooming, priced right. Wherever you’re headed, whatever boulevard you’re on, we’ve got your back.”
Meet Brett
FOUNDER OF BLVD & CO™
“After years formulating women’s salon products — and being married to a hairstylist myself — I knew how good haircare could be. But most men’s options felt less potent, ineffective, or smelled cheap.
Men deserved better. BLVD & CO. is our answer. Giving men the confidence to show up at their best. High performance grooming, priced right. Wherever you’re headed, whatever boulevard you’re on, we’ve got your back.”