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Paste

Medium hold / Low shine / Defines styles

Regular price $9.99
Regular price Sale price $9.99
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A defining moment for your style. This medium-hold, low-shine paste adapts to whatever you’re going for — a relaxed, textured finish, a simple push-back, or a clean, everyday look. Infused with Jojoba and Sea Buckthorn, its salon-grade formula adds separation and control while still letting you rework it whenever you need to.

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PARABEN FREE
PHTHALATE FREE
SULFATE FREE
GLUTEN FREE
DYE FREE

Bergamot Drift #34

For the man who likes the sharp scent of slicing into fresh citrus, and the subtle reminder of his favorite worn-in leather jacket. Fresh yet confident.

SHOP THE SCENT
01BERGAMOTTOP
02JASMINEMID
03OAKMOSSBASE
01BERGAMOTTOP
02JASMINEMID
03OAKMOSSBASE

Bergamot Drift #34

For the man who likes the sharp scent of slicing into fresh citrus, and the subtle reminder of his favorite worn-in leather jacket. Fresh yet confident.

SHOP THE SCENT
  • 5 stars: 56 (66%)
  • 4 stars: 24 (28%)
  • 3 stars: 3 (4%)
  • 2 stars: 2 (2%)
  • 1 star: 0 (0%)
J
Jeremy Burkauskas

Great product!! I love the packaging too.

V
Vato
Sticky

Gets the job done but too sticky for my taste

P
Purna
Perfect Everyday Hair Paste with Natural Finish

I've been using the BLVD & CO Hair Paste for a few days now, and I'm really impressed with the overall performance. Compared to other hair styling products I've tried, this one strikes a great balance between hold and natural finish. The medium hold is perfect for everyday styling—it keeps my hair in place without making it feel stiff or overly sticky. I especially like the low-shine finish, which gives a more natural, clean look instead of that overly glossy appearance. One of the biggest benefits is how easy it is to apply and restyle throughout the day. The texture is smooth and not too thick, so it spreads evenly without clumping. It also washes out easily, which is a big plus compared to heavier waxes or gels. The scent is subtle and fresh, not overpowering, which makes it comfortable for daily use. Overall, this is a versatile product that works well for casual and slightly styled looks. I would definitely consider buying it in the future and would recommend it to friends or anyone looking for a reliable, natural-looking hair paste. Disclosure: I received this product for free in exchange for my honest review.

R
Ron
Good hold with a caveat

I love the hold, texture and smell of this product. It works great for my hair which is about 2.5 inches long. I like a natural spiked up look. Think Robert Pattinson. The only minor complaint would be that it has left my hair a bit greasy feeling. I think that's due to using too much product. So it's very important to dial in exactly how much to use. Less is more!

C
Chad
High quality, long lasting

I keep my hair about to 2.5" to 3" long. At that length or shorter this is an ideal hair paste. It holds well without adding shine. I like that it remains a little pliable so I can reshape my hair from time to time if I want. It has a little weight to it so if your hair is longer it may hold it down by the gravity of it. Depends on your style and preference. I think it's great quality and lasts all day, and then some.

C
Chavez
Want stylish hair - here you go

This product works great. I just towel draw and apply it. Keeps my hair styled just like I want. Easy to work with and doesn't take much for it to keep it that way.

M
MarkL
Definitely would not buy this if you sweat alot

I put this in my hair to try it out within 3 minutes it dissolved from my hair did not hold if you use this i would recommend using hairspray with it.

J
Jman89
Solid hair paste

Im picky with my hair products and I like this one. It has a nice smell to it but isnt over powering. The hold lasts all day and doesn't give too much sheen. I would definitely recommend!

R
Rubi
Very easy to apply, not sticky!

The product applied easy, did not leave a sticky residue or need soap to wash off. The hair did not have a shine to it, or turn into a "flaky" look. has a pleasant smell too, and familiar texture to other paste I have used in the past.

I
Ivanoo
Smoothly clean scent and excellent texture

The BLVD&CO Hair Paste is a excellent product for styling your hair. It has a smooth texture for being a paste and it sets in the hair nicely. The scent was very relaxing with a hint of bergamot and earth. I felt that it made my hair soft all day, with little to no dryness. I thought this was a brilliant product and would try the other types next.

S
San
Works well

It's a mild hold hair gel. Good for giving texture and light hold to hair when you style it. Lasts for a long time. No aroma which I prefer!!

A
Akh
Can't Complain!

I used it on damp hair and it's actually pretty good. As described, doesn't hold hard but gives the hair good texture. So, it's pretty good with hair on the longer side.

J
John-Micahel
Strong Hold

Provides a strong hold that last all day, while leaving the hair fairly pliable giving the ability to quickly re-style through out the day and leaving hair soft enough to run your fingers through. There are so many things that I have really like about this styling paste, however due to my personal preferences, I don't see this as a product I will continue to use due to the strong scent. I did receive this product for free in exchange for this review

J
Jeremy
Great Smell not Enough Hold

The smell and feel of this product are great. However the hold is not quite as strong I as like for a paste. Product does give a nice shine to your hair but doesn't hold hair in place all day long as I like.

D
Dan
Smells great and works

I love the scent of this product and it works well. It's definitely a medium hold but the shine is a little more of a medium shine not low. Plus it leaves a couple specks but nothing too bad overall I recommend it!

S
Sam
Highly highly recommend for a clean, polished look!

Once my hair dries after a shower, I'mm immediately grabbing this to style. Just have to add a bit to my fingers and run them through for a really clean, long-lasting style. Not greasy, washed out and off the hands easily and holds all day. Highly recommend to any men trying to up their look.

K
Kris85
Smooth, matte finish - NOT greasy

I've really come to love this product. It's hard to find something that isn't greasy and doesn't make my hair feel gross after a few hours. This has a great matte finish, is very workable in drier or oilier hair, and styles really well especially for guys like me with very straight hair. Just a little bit throws in a lot of texture that holds pretty well especially with a light finishing spray. Also works out really well for a messy look. I keep ordering it over and over again and I haven't been disappointed yet. Also it's priced very reasonably enabling me to throw one in a go-back as well as my bathroom sink

D
DP
Great Addition to my hair styling products!

The BLVD & CO Medium Hold Low Shine Hair Paste is a great everyday styling product. It provides a solid medium hold that keeps hair in place while still feeling flexible and natural. The low-shine finish gives a clean, textured look without making hair look greasy or overly styled. It's easy to work through the hair and restyle throughout the day, and a small amount goes a long way. Perfect for casual styles or a simple, polished look.

P
Pat
Great Hair Product!

For the longest time, I've always used the same forming cream from a different brand. Now that I've tried this, I will never go back to that over brand! The way that it helps form my hair and holds it for a long period of time is excellent!

A
Alan
Kids and I love it!

I've tried quite a few hair pastes over the years, and this one is better than most of them. It has a really good hold that keeps my hair in place without making it look overly shiny or greasy. I like that it gives more of a natural finish compared to a lot of other pastes I've used. Another thing I noticed is that it doesn't have an off-putting smell, which is something I've run into with other styling products. Overall, it's a solid product that works consistently well for me. The hold lasts throughout the day and it's easy to work into your hair without feeling too heavy. I would definitely buy it again in the future and I'd recommend it to friends or family who want a paste with good hold and a natural look. I did get this sample from BLVD & CO in exchange for an honest review.

F
Frankie
Great stuff!

I've been really impressed with the BLVD & CO Paste. It gives my hair the perfect medium hold with a natural, low-shine finish, which is exactly what I look for in a styling product. My hair stays in place throughout the day without feeling stiff, crunchy, or greasy. What I like most is how easy it is to work with. A small amount spreads smoothly between your hands and distributes evenly through your hair. It works great on both damp and dry hair and lets you restyle if needed. The texture is lightweight but still provides enough control for a clean, styled look. Plus, it doesn't leave buildup or make my hair feel heavy like some pastes and pomades do. Overall, this is a solid everyday styling paste if you want flexible hold, natural movement, and a subtle finish. I'd definitely recommend it to anyone looking for an easy, reliable hair product.

R
Roro
I would buy this product again

Use the product in wet and dry hair the hair paste worked very well had a very flexible hold and still gave it kind of like a dry look but I liked about it was after rubbing it through your hands to put in your hair it did not leave like a sticky residue I like the packaging I would definitely recommend this to other people the smell could be a little bit better that's about the only bad or downfall I think that I would have but other than that this paste works very well and I really like it

A
AndyK
Great product that lasts long time

This product is a solid addition to any grooming routine. I especially appreciated the functional packaging; the large cap makes it incredibly easy to open and close, even with messy hands. A little goes a long way—you only need a small amount for a hold that truly lasts all day. It's also a breeze to wash out, leaving no stubborn residue behind. While the scent wasn't exactly my favorite, it's subtle enough not to be a dealbreaker. Bottom line: I'd definitely recommend giving this a try.

T
Tommy
Amazing hair paste

You only need to use a very small amount of this hair paste and it lasts all day. I've tried other brands in the past and this one is the best.

A
AlexP
Blvd&CO Hair Paste For Men

While I've been using the Blvd&CO Hair Paste for a few weeks now and it's a fairly solid product, it didn't quite hit the mark for my specific needs. The texture is excellent and it works into the hair smoothly without any tugging, leaving a really natural matte finish that doesn't look greasy at all. It also smells great, which is a nice bonus for a daily styler. However, the hold just wasn't strong enough to keep my hair in place throughout the day. While it's perfect for a relaxed or messy look, my style started to fall apart by the afternoon, so I'd say it's better suited for guys with finer hair or those who prefer a very low-maintenance vibe. It's a quality paste, but I just needed a bit more grip than this provides.

F
Frankie
Great new paste would definitely recommend

(I received this product for my honest review) Would recommend been using it everyday and it works I would say use little at a time and work it threw your hair till the desire you like and for the price it's definitely worth it!!!

S
Smgchi86
Great all day hold

I'm a flight attendant and need a hair product that can hold all day with multiple flights. This stuff did the trick. It's not sticky and easy to apply just rub your hands together and apply. It works like magic Def give this a try if your looking for non sticky all day hold without the over shine

T
Topher
Smells, looks, and holds great!

So this one knocked it out of the park for me. I use similar paste in my hair all the time. I actually keep a few in rotation that give different looks, feels, and holds. This one slid right into my top picks. It gives me a nice polished look, good hold, but still somewhat messy if I want. It's a good versatile hair paste. It isn't overly tacky, overly stiffening, or overly shiny. It's an awesome balance of everything. Also, the smell is a huge plus for me. I've gotten almost as many compliments about my new "scent" in the mornings as I have about my hair. They don't know it is my hair.

M
Mateo
Barbershop vibes without the grease

Disclosure: I received this product for free in exchange for writing this review. All opinions are my own. I've been using BLVD&CO Hair Paste for the past few weeks and it's becoming a staple for my hair routine. For reference, I am a male with short, straight, and thicker hair. The medium hold is right in the sweet spot. It's strong enough to control thicker hair without turning it stiff or crunchy. It keeps everything in place while still being flexible and touchable. Hair always has the possibility of losing the perfect shape during the day, but just a bit of water on your hand and I can reshape it how I like. The finish is low shine. I prefer no shine, but I can't tell that this has any shine, so I love it. It looks natural and clean, not greasy or overly styled. Compared to other pastes I've tried, this one feels lighter and doesn't look gross at the end of the day. The scent stands out above others. It's a subtle, masculine cologne vibe that lingers just enough that you'll catch a hint of it during the day without it overpowering any other of your actual fragrances. I'm no scent expert so I can't narrow down what it smells like, but it's great. It applies easily, doesn't flake, washes out in the shower without hassle, and only takes a bit more than pea sized amount to get the job done for my hair. I would absolutely purchase this product. I hate searching for products and have them fail the test. BLVD&CO Hair Paste's hold, look, and scent are too good to pass up.